Really? It isn't obvious?

> The big publishers do provide utility, but there's also an incredible asymmetry (they have trivially made many more book deals than any of their authors)

Literally doesn't matter in today's meta for people making music, video, or games. A substack or podcast following will do the same for authors.

It's not that this isn't hard. I'd argue it's harder to get noticed today now that everyone can make content. It's just that the power asymmetry is disappearing because you can hold onto more of your rights.

Today it's about building a brand following. If you can do that, the publishers will chase you.

It wasn't available for Wolf because nobody realized this strategy yet. A lack of Internet made it more difficult, but not impossible. George Lucas kind of got it.

Now it's glaringly obvious. Just not easy.