That's a different thing. They're also doing at least some degree of open hardware:
> We’ve also published electrical and mechanical design files for Pebble 2 Duo. Yes, you can download the schematic (includes KiCad project files) right now on Github! This should give you a nice jumpstart to designing your own PebbleOS-compatible device.
But this is about the software/firmware running on it.
That's a different thing. They're also doing at least some degree of open hardware:
> We’ve also published electrical and mechanical design files for Pebble 2 Duo. Yes, you can download the schematic (includes KiCad project files) right now on Github! This should give you a nice jumpstart to designing your own PebbleOS-compatible device.
But this is about the software/firmware running on it.