Who is this for?
Because it's not for the developers I know – they either want a Macbook or an infinitely configurable (hardware and software) workstation, whereas this has the configurability of a Macbook with the ease of use of the workstation, clearly not a combination people want.
I can only assume this is for mechanical keyboard collectors. Developer-adjacent tech enthusiasts who like the idea of Linux, without an actual professional need for it. People who like well built devices, but don't really care about swapping out hardware. People who have a lot of disposable income and want to buy cool things.
If that's the target market, that's fine. I guess the problem is that market only buys it if you claim its for a different market, developers/etc. As a result it's going to rile up developers every time as they always feel the need to push back with "this isn't what I want".
> Because it's not for the developers I know – they either want a Macbook or an infinitely configurable (hardware and software) workstation
I know lots of developers (me included) who want something solid and stable and Linux, i.e. definitely not a macbook
The uniform stagger is likely to make most keyboard nerds turn their noses up too.
I don't know either. I'm a developer, a very old grumpy beardy one at that. My "expert development workstation" since I began hacking on Linux almost 30 years ago has been "whatever's the fastest thing in the e-waste skip, crammed full of as much memory as I can pilfer from the rest of the scrap", and then with a brand new disk at the best price-per-gigabyte ratio I can get this afternoon from the totally-not-drug-money-laundering discount PC parts shop in town.
I don't think I've ever spent "real money" on a PC for my own use, and I doubt I ever will.
I suspect my experience mirrors that of about 50% of the folk on HN.
> Who is this for?
Probably people who see this and experience extreme confused nostalgia for the unholy merge of IBM and Commodore esthetic. It makes no practical sense, it's overpriced, it's a terrible use of space and I still crave it.