The title here is misleading. The original article does not state breach and at no point have Mixpanel used that term.
For context: https://news.ycombinator.com/item?id=46065585 OpenAI's announcement and https://news.ycombinator.com/item?id=46065208 CoinTracker’s
Well OpenAI say users' names, emails and locations have been divulged, one of them is going to accept there was a "breach"
It says "customers were impacted" and that they had to work to "eradicate unauthorized access"
It's just a very weazel-worded disclosure. Most definitely a breach.
"A security incident" is a nicer way of saying "security breach" once you run it through legal counsel.
The article you're reading states...
"We took comprehensive steps to _contain_ and eradicate unauthorized access"
That's a breach my friend.