If you don't like the license, then don't accept it.
You are then restricted by copyright just like with any other creation.
If I include the source code of Windows into my product, I can't simply choose to re-license it to say public domain and give it to someone else, the license that I have from Microsoft to allow me to use their code won't let me - it provides restrictions. It's just as "viral" as the GPL.
I like the GPL. I just don't know how much you can actually enforce it.
Also, "don't use my code" is not viral. If you break the MSFT license, you pay them, which is a very well-tested path in courts. The idea of forced public disclosure does not seem to be.