> Ford has said unequivocally that they'll never make an all-electric muscle car
What’s the thinking here? Pandering to some market segment? It sounds like they are organising the deck chairs in the titanic.
Edit: I tried looking into the comment. It seems he was referring to Mustangs specifically, which is weird as they do make an electric one (assuming you agree it’s a ‘real’ mustang).
I’m confused.
It’s not though. Just borrowing the name as they said.
The Mach-E isn't a muscle car. The comment was specifically around the Mustang sedan, which they do not have an electric version of.
Honestly, it's befuddling to me. There's a lot of folks who could get talked into an electric muscle car, they just have to know how to sell it. I own a Charger Daytona and literally every car guy I show it to has interest; I genuinely think Dodge just doesn't know how to market and sell it. I'm 100% confident that the right marketing agency could sell 100k of these, but the cohort of "it'll never be a Mustang" is far louder than the "wow that thing rips" crowd.