Seems like they did it the by-the-book way for the commercial, rather than the panicked-escape real-world way... i.e. I'd do one vertical cut in the middle, then I'd be frantically pulling the glass shards out by hand (or claw hammer if available).

It's a shame AAA's testing wasn't more extensive. They should have determined the best tool for a quick exit... Crowbar, wood saw, large serrated knife, or can opener for example.

Multitools with glass breakers seem likely to be more durable and not fall apart like the cheap plastic hammers. e.g. Leatherman SIGNAL and $35 clones like B0BRRXVW9T. They also have knife blades, saw blades, pliers, and can openers for a good selection of alternative options to test out.

Because it's slow to use? The video does show it working fine. For the "someone locked me in the car" use case it seems OK?