No, marketing starts with the person being marketed to. Engineers thinking they are doing marketing state technical terms with colourful fonts.
Often the person being marketed to is an investor, not an actual user. "XYZ is what's next for [huge market]" may not sound like a product you can buy, but it does sound like something that can make lots of money.
Often the person being marketed to is an investor, not an actual user. "XYZ is what's next for [huge market]" may not sound like a product you can buy, but it does sound like something that can make lots of money.