The chatbots and image editors are just a side-show. The real value is coming in e.g. chemistry (Alpha fold etc all), fusion research, weather prediction etc.
None of that has reached the market yet. If it was up to the sciences alone, AI couldn't bear the weight of its own costs.
It also needs to be vertically integrated to make money, otherwise it's a handout to the materials science company. I can't see any of the AI companies stretching themselves that thin. So they give it away for goodwill or good PR.
The real value is coming in warfare.