IMO it's not different, I've been at multiple companies shaken down by these kinds of groups. It goes like this:

1) A) Shareholder proposal bullied through via questionable means like buying votes from index-fund vote providers (or endowment/pension/wealth funds) that put other interests ahead of fiduciary interests. (and/or) B) Weak but expensive-to-fight lawsuit

2) But don't worry, we have a consulting arm that will do the reports for you. If you pay them, we can guarantee it satisfies the shareholder proposal, and we will drop the lawsuit.

Sometimes human rights, sometimes ADA, sometimes environmental, the playbook is basically the same.