I remember during my last (unsuccessful) startup, I was surprised at how many people actually used linux. It's not just techies, there were lots of plumbers and blue collar workers who used it, and their perception of it was similar to just using another tool (like I can build a dresser by hand, and I can plumb a house by hand, why can't I install an OS by hand?)

Of this demographic I found they were mostly conservative/right wing. It makes me wonder if there are a bunch of influencers like Luke Smith out there telling them how to use this stuff, or if they're just figuring it out on their own through forums. I think the word "flocking" is too strong, but there is definitely a large and growing non-technical userbase of people who use linux.