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gedytoday at 12:10 AM2 repliesview on HN

I've been a member for 25 years (yikes, since it was Brickbay) - I'm not sure why Lego company wouldn't have the resources to handle this compared to the prior smaller company.


Replies

jacquesmtoday at 1:02 AM

Because it is not to their advantage. I suspect they always bought it to shut it down and this is just the opening moves.

RGammatoday at 1:34 AM

Watching Held der Steine cured me of all notions that LEGO(R) still has any interest other than milking their brand/reputation. McKinsey leadership will do that to a company, I guess.

Thankfully there's many good (and compatible) competitors now, that get you much more bang for the buck. I'm not that deep into LEGO(R), but it feels they have already lost a substantial portion of goodwill in the power user community, which may be contagious. I certainly wouldn't buy or recommend it to anyone anymore (except used perhaps).