Black Friday did not set records. Bloomberg stated that it was up 4.1%, but that was not inflation adjusted. So it was just slightly higher than flat.
Not necessarily a bad thing…but not great either.
https://www.bloomberg.com/news/articles/2025-11-29/black-fri...
You also have to adjust such things for population, which was up about .6% in August vs. last August, the latest data we have.
Doesn't black Friday kind of suck now and for the last few years? There's sales all of the time, and there's all those open secrets about black Friday skus now.
“Slightly higher than flat” is still a new record.