Or, more dystopian take... it won't matter. If software reliability continues to degrade in a normalized fashion, it won't matter. First mover advantages and networking effects will make it impossible for an outfit trafficking increased quality to ever get enough breaths to even compete.
Depends on your definition of “compete”. Compete for VC funding and continually increasing growth? You’re right. Compete as in stay profitable and have a future? Less clear-cut.