> Then Musk bought Twitter, laid off a bunch of folks, and things kept running.
I'm not sure you can give credit to Musk here. Buying a company and cutting all R&D to "juice" profits isn't his invention. Twitter is really around still in spite of his efforts as opposed to because of them; other CEOs might be doing layoffs but they're also not going out doing sieg heils. As well as he really fired them for fealty reasons and not economic ones.
It should be very telling that Grok came out of X.ai and not X. Ultimately, Musk did have to reverse some of the layoffs although with a bit of slight of hand so that Twitter could release any sort of new products.
It's not "his" thing, but he and a few early layoffs certainly made it trendy to do so. It's a small club, so seeing any "members" take any action is a sign they should follow suit.