I agree, psychopath is the wrong adjective, I agree. It refers to an entity with a psyche, which the illness affects. That said, I do believe the people who decided to have it behave like this for the purpose of its commercial success are indeed the pathological individuals. I do believe there is currently a wave of collective psychopathology that has taken over Silicon Valley, with the reinforcement that only a successful community backed by a lot of money can give you.