alt Hacker News> "a self-inflicted wound"
"AI products" that are being built today are amoral, even by capitalism's standards, let alone by good business or environmental standards. Accepting a job to build another LLM-selling product would be soul-crushing to me, and I would consider it as participating in propping up a bubble economy.
Taking a stance against it is a perfectly valid thing to do, and the author is not saying they're a victim due to no doing of their own by disclosing it plainly. By not seeing past that caveat and missing the whole point of the article, you've successfully averted your eyes from another thing that is unfolding right in front of us: majority of American GDP is AI this or that, and majority of it has no real substance behind it.
I too think AI is a bubble, and besides the way this recklessness could crash the US economy, there's many other points of criticism to what and how AI is being developed.
But I also understand this is a design and web development company. They're not refusing contracts to build AI that will take people's jobs, or violate copyright, or be used in weapons. They're refusing product marketing contracts; advertising websites, essentially.
This is similar to a bakery next to the OpenAI offices refusing to bake cakes for them. I'll respect the decision, sure, but it very much is an inconsequential self-inflicted wound. It's more amoral to fully pay your federal taxes if you live in the USA for example, considering a good chunk are ultimately used for war, the CIA, NSA, etc, but nobody judges an average US-resident for paying them.