Its a global industry shift.
You can either hope that this shift is not happening or that you are one of these people surviving in your niche.
But the industry / world is shifting, you should start shifting with.
I would call that being innovative, ahead etc.
The industry is not really shifting. It's not shifting to anything. It's just that the value is being captured by parasitic companies. They still need people like me to feed them training data while they destroy the economics of producing that data.