alt Hacker NewsRejecting clients based on how you wish the world would be is a strategy that only works when you don’t care about the money or you have so many clients that you can pick and choose.
Running a services business has always been about being able to identify trends and adapt to market demand. Every small business I know has been adapting to trends or trying to stay ahead of them from the start, from retail to product to service businesses.
Rejecting clients when you have enough is a sound business decision. Some clients are too annoying to serve. Some clients don't want to pay. Sometimes you have more work than you can do... It is easy to think when things are bad that you must take any and all clients (and when things are bad enough you might be forced to), but that is not a good plan and to be avoided. You should be choosing your clients. It is very powerful when you can afford to tell someone I don't need your business.