> we won’t work on product marketing for AI stuff, from a moral standpoint, but the vast majority of enquiries have been for exactly that. Our reputation is everything, so being associated with that technology as it increasingly shows us what it really is, would be a terrible move for the long term. It is such an “interesting” statement in on many levels.

Market has changed -> we disagree -> we still disagree -> business is bad.

It is indeed hard to swim against the current. People have different principles and I respect that, I just rarely - have so much difficulty understanding them - see such clear impact on the bottom line