200m range seems adequate for passenger vehicle use. Even at 100kph that's over 7 seconds to cover the distance even if you aren't trying to slow down. I think there is diminishing returns with chasing even longer ranges. Even fully loaded trucks are expected to stop in about 160m or so.
100kph is rather slow. Relative speeds of cars exceed that regularly even on city streets. Relative speeds in excess of 200kph are common outside cities.
Yep, 200 m is pretty close to standard. Which is why 32 channel and 20 kHz is a pretty common design point. But customers would love 64 channel and 40 kHz, for example. Also, it's worth noting that if your design range is 200 m -- your beam doesn't just magically stop beyond that. While the inverse square law is on your side in preventing a 250 m target from interfering with the next pulse, a retro-reflector at 250 m can absolutely provide a signal that aliases with a ~16 m signal (assuming 234 m time between pulses) on the next channel under the right conditions. This is an edge case -- but it's one that's observable under steady-state conditions, it's not just a single pulse that gets misinterpreted.