alt Hacker NewsPeople in the comments seem confused about this with statements like “greenest AI is no AI” style comments. And well, obviously that’s true but it’s an apples to pears comparison.
Clearly Ecosia is pushing for “people want AI” _and_ we want to make it more ecofriendly. Taking away features from users altogether is not the right answer.
It’s like saying “cheapest car is no car”. It doesn’t solve the fundamental problem of “wanting a car”.
Replies
Isn't this why transit advocates try to reduce the need for owning a car though?
I'm thinking a really good search engine would not make you reach for ai as often and so could be eco friendly that way
Yeah, but people here also know that AI that doesn’t use vast amounts of energy is generally returning mediocre results. And mediocre results are not useful at all. So whatever you save on energy doesn’t really matter if the utility is going to zero.
Your comparison to cars is good. A cheap car will be slower and less comfortable but will get you where you want to be ultimately. That’s the core value of the car. A bad LLM may not get you anywhere. It’s more like having a cheap powerdrill that can drill through plaster but not through concrete, in the end you still want the expensive drill…
> People in the comments seem confused about this with statements like “greenest AI is no AI” style comments. And well, obviously that’s true
It’s not true. AI isn’t especially environmentally unfriendly, which means that if you’re using AI then whatever activity you would otherwise be doing stands a good chance of being more environmentally unfriendly. For instance, a ChatGPT prompt uses about as much energy as watching 5–10 seconds of Netflix. So AI is greener than no AI in the cases where it displaces other, less green activities.
And when you have the opportunity to use human labour or AI, AI is almost certainly the greener option as well. For instance, the carbon emissions of writing and illustrating are far lower for AI than for humans:
> Our findings reveal that AI systems emit between 130 and 1500 times less CO2e per page of text generated compared to human writers, while AI illustration systems emit between 310 and 2900 times less CO2e per image than their human counterparts.
— https://www.nature.com/articles/s41598-024-54271-x
The AI water issue is fake: https://andymasley.substack.com/p/the-ai-water-issue-is-fake
Using ChatGPT is not bad for the environment: https://andymasley.substack.com/p/a-cheat-sheet-for-conversa...
A ChatGPT prompt uses about as much energy as watching 5–10 seconds of Netflix: https://simonwillison.net/2025/Nov/29/chatgpt-netflix/