> Kohler Health’s homepage, the page for the Kohler Health App, and a support page all use the term “end-to-end encryption” to describe the protection the app provides for data. Many media outlets included the claim in their articles covering the launch of the product.

When companies first wanted to sell things over the Web, a concern I heard a lot was that consumers would be afraid of getting ripped off somehow. So companies started emphasizing prominently how the customer was protected with n bits of encryption. As if this solved the problem. It did not, but people were confused by confident buzzwords.

(I was reminded of this, because I actually saw a modern Web site touting that prominently just last week, like maybe they were working from a 30 year-old Dotcom Marketing for Dummies book, and it was still not very applicable to the concern.)

Some marketers lie, or don't care what the truth is. They want success, and bonuses, and promotions. And, really, a toilet company possibly getting class-action sued for a feces camera that behaves in an unexpected way, that attorneys would have to convince a judge was misrepresented, and then quantify the unclear harm, and finally settle, several years later, for lawyers' fees and a $10 off coupon for the latest model Voyeur Toilet 3000... isn't on the radar of the marketers.