> AI is itself a marketing term that has begun to lose its luster. It’s rapidly becoming an annoying or trendy label, not a cutting edge one.
Where have you been the last 15 years? However, I agree with your prediction. Coke making AI advertisements may have had cache a couple years ago, but now would be a doofus move.
I don’t remember AI being used as a widespread marketing term until 2-3 years ago. Before that it was just more of a vague tech thing you’d sometimes see, but now every single app seems to have reframed their business to be about AI agents.
Have you watched broadcast TV lately? Every single advert is AI generated. Pay attention and you’ll see the telltale signs: stitched together 3 second clips with continuity problems, every showdown from a fixed set of compositions, etc. it’s just less noticeable to the average viewer than that coke ad.