Yea netflix will ship a server to an ISP (Cox, comcast, starlink, rogers, telus etc) so the customers of that ISP can access that server directly. It improves performance for those users and reduces the load on the ISP’s backbone/transit. Im guessing other large companies will do this as well.

A lot of people are using large distributed DNS servers like 8.8.8.8 or 1.1.1.1 and these cansometimes direct users to incorrect CDN servers, so EDNS was created to help with it. I always use 9.9.9.11 instead of 9.9.9.9 to hopefully help improve performance.