Exactly - the key is to have very high-level and outcome-driven guidelines and not trying to micromanage everything; that allows various methods to be tried, and the best ones will start to be emulated.
(Another underlying reality is that the vast majority of people will say education and healthcare are "very important" but very few people will move to improve either of those - beyond going out of state for college.)
> very few people will move to improve [education]
This is empirically false. People move to better school districts or enroll their children in private schools all the time. It doesn't require moving to a different state.