The thing that makes AI investment hard to reason about for individuals is that our expectations are mostly driven by a single person’s usage, just like many of the numbers reported in the article.
But the AI providers are betting, correctly in my opinion, that many companies will find uses for LLM’s which are in the trillions of tokens per day.
Think less of “a bunch of people want to get recipe ideas.”
Think more of “a pharma lab wants to explore all possible interactions for a particular drug” or “an airline wants its front-line customer service fully managed by LLM.”
It’s unusual that individuals and industry get access to basically similar tools at the same time, but we should think of tools like ChatGPT and similar as “foot in the door” products which create appetite and room to explore exponentially larger token use in industry.
When I'm building out a new feature, I can churn through millions of tokens in Claude code. And that's just me... Now think about Claude code but integrated with Excel or datadog, or whatever app could be improved through LLM integration. Think about the millions of office workers, beyond just software engineers, who will be running hundreds of thousands or millions of tokens per day through these tools.
Let's estimate 200 million office workers globally as TAM running an average of 250k tokens. That's 50 trillion tokens DAILY. Not sure what model provider profit per token is, but let's say it's .001 cents.
Thats $500M per day in profit.
> “an airline wants its front-line customer service fully managed by LLM.”
This has been experimented on before by many companies over the recent years, most notably Klarna which was among the earliest guinea pigs for it and had to later on backtrack on this "novel" idea when the results came out.
But if I'm a pharma lab, I don't want to rely on a statistical engine that makes mistakes to answer those questions, I want to query a database that is deterministic.
> Think more of “a pharma lab wants to explore all possible interactions for a particular drug”
Pharma does not trust OpenAI with their data, and they don't work on tokens for any of the protein or chemical modeling.
There will undoubtedly be tons of deep nets used by pharma, with many $1-10k buys replacing more expensive physical assays, but it won't be through OpenAI, and it won't be as big as a consumer business.
Of course there may be other new markets opened up but current pharma is not big enough to move the needle in a major way for a company with an OpenAI valuation.