I'm sure those developers hate getting a larger install base for free.
It's not just a larger install base. Those users may require extra support, those users may tank your reviews, those users may have a worse looking game or one that crashes a lot that can result in reputational damage.
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It's not just a larger install base. Those users may require extra support, those users may tank your reviews, those users may have a worse looking game or one that crashes a lot that can result in reputational damage.