I recently heard the argument that the license-friction of copyleft sometimes is actually a good thing. Think linux kernel that arguably is more successful than all the BSDs combined (citation needed)...
I'd be really interested in hearing more about that argument.
I can take a guess with respect to Linux: that's the kind of software where forcing companies to submit code back to it is enormously beneficial due to the need for an operating system to have drivers for vast ranges of different hardware.
Keep in mind that Linux doesn’t use the GPL3 and stuck with the GPL2 since the maintainers and Linus Torvalds thought that it was overly restrictive [1]. So at some point the license friction becomes too large to be practical for organizations to use or contribute to.
[1] https://youtu.be/PaKIZ7gJlRU