> Will there be the same overutilisation occurring if users have to financially support the infrastructure, either through subscriptions or intrusive advertising? > I doubt it.

I agree. Right now a lot of AI tools are underpriced to get customers hooked, then they'll jack up the prices later. The flaw is that AI does not have the ubiquitous utility internet access has, and a lot of people are not happy with the performance per dollar TODAY, much less when prices rise 80%. We already see companies like Google raising prices stating it's for "AI" and we customers can't opt out of AI and not pay the fee.

At my company we've already decided to leave Google Workspace in the spring. GW is a terrible product with no advanced features, garbage admin tools, uncompetitive pricing, and now AI shoved in everywhere and no way to granularly opt out of a lot of it. Want spell check? Guess what, you need to leave Gemini enabled! Shove off, Google.