It’s extremely easy to switch.
I used ChatGPT for every day stuff, but in my experience their responses got worse and I had to wait much longer to get them. I switched to Gemini and their answers were better and were much faster.
I don’t have any loyalty to Gemini though. If it gets slow or another provider gives better answers, I’ll change. They all have the same UI and they all work the same (from a user’s perspective).
There is no moat for consumer genAI. And did I mention I’m not paying for any of it?
It’s like quick commerce, sure it’s easy to get users by offering them something expensive off of VC money. The second they raise prices or offer degraded experience to make the service profitable, the users will leave for another alternative.