> But moving toward one pole moves you away from the other.

My assumption detector twigged at that line. I think this is just replacing the dichotomy with a continuum between two states. But the hype proponents always hope - and in some cases they are right - that those two poles overlap. People make and lose fortunes on placing those bets and you don't necessarily have to be right or wrong in an absolute sense, just long enough that someone else will take over your load and hopefully at a higher valuation.

Engineers are not usually the ones placing the bets, which is why they're trying to stay away from hype driven tech (to them it is neutral with respect to the outcome but in case of a failure they lose their job, so better to work on things that are not hyped, it is simply safer). But as soon as engineers are placing bets they are just as irrational as every other class of investor.