I've never worked at Microsoft. However, I do have some experience with the company.

I worked building tools within the Microsoft ecosystem, both on the SQL Server side, and on the .NET and developer tooling side, and I spent some time working with the NTVS team at Microsoft many years ago, as well as attending plenty of Microsoft conferences and events, working with VSIP contacts, etc. I also know plenty of people who've worked at or partnered with Microsoft.

And to me this all reads like classic Microsoft. I mean, the article even says it: whatever you're doing, it needs to align with whatever the current key strategic priority is. Today that priority is AI, 12 years ago it was Azure, and on and on. And, yes, I'd imagine having to align everything you do to a single priority regardless of how natural that alignment is (or not) gets pretty exhausting, and I'd bet it's pretty easy to burn out on it if you're in an area of the business where this is more of a drag and doesn't seem like it delivers a lot of value. And you'll have to dogfood everything (another longtime Microsoft pattern) core to that priority even if it's crap compared with whatever else might be out there.

But I don't think it's new: it's simply part and parcel of working at Microsoft. And the thing is, as a strategy it's often served them well: Windows[0], Xbox, SQL Server, Visual Studio, Azure, Sharepoint, Office, etc. Doesn't always work, of course: Windows Phone went really badly, but it's striking that this kind of swing and a miss is relatively rare in Microsoft's history.

And so now, of course, they're doing it with AI. And, of course, they're a massive company, so there will be plenty of people there who really aren't having a good time with it. But, although it's far from a foregone conclusion, it would not be a surprise for Microsoft to come from behind and win by repeating their usual strategy... again.

[0] Don't overread this: I'm not necessarily saying I'm a huge fan. In fact I do think Windows, at is core, is a decent operating system, and has been for a very long time. On the back end it works well, and I have no complaints. But I viscerally despise Windows 11 as a desktop operating system. That's right: DESPISE. VISCERALLY. AT A MOLECULAR LEVEL.