in the first paragraph, he drops a link to the startup he's working on:

> I wanted her take on Wanderfugl, the AI-powered map I've been building full-time.

this seems to me like pretty obvious engagement-bait / stealth marketing - write a provocative blog post that will get shared widely, and some fraction of those people will click through to see what the product is all about.

but, apparently it's working because this thread is currently at 400+ comments after 3 hours.