alt Hacker NewsMaybe, but from a platform and brand development perspective, there may be smarter strategies.
Their interest isn't necessarily in squeezing out the most margin on each unit. If unexpected market conditions let them more or less hit their original margin targets but get far more units installed in homes, that could be much better for them in the long term.
There's a lot we can't know as outsiders, at the moment.
> that could be much better for them in the long term.
i agree. Valve's money machine is with the steam platform, rather than any hardware sales - breaking even on hardware is sufficient imho.
Valve's existential threat is from microsoft closing off windows somehow (or extracting rent...like a store!). Therefore, pushing steam machines which can be run without windows, is both business expansion as well as an insurance policy.