It's speculative price gouging. Calling it "surge pricing" doesn't stop erosion of consumer trust in the market. Watch now as more people more readily jump to price fixing conclusions. Not helped by the inevitable further increase in speculation through feedback loops and the resultant volatility.
First come first served is a better principle than "surge pricing". A lottery is a better principle than "surge pricing". In the case that someone over purchased, they're free to dispose via secondary market if the value to them is lower than the out of stock price. I.e. decentralised pricing (and profits). Secondary market sales are just more efficient, they occur at negotiated prices that reflect true individual valuation, not the retailer's speculation.
I'd rather reward diligence and personal responsibility - if you monitor market trends, anticipate needs, and act quickly, such as buying RAM ahead of a known upcoming supply crunch, you're rewarded with access at the original price. Rather than passive reliance on wealth to solve problems. First come first served values effort and foresight. Scarcity is managed through time and effort rather than money.
> It's speculative price gouging ... if you monitor market trends, anticipate needs, and act quickly, such as buying RAM ahead of a known upcoming supply crunch, you're rewarded with access at the original price
The word for "monitoring market trends, anticipating needs and acting quickly" is, well, speculation. Why should a retailer not be allowed to speculate and hold more product stock when they anticipate a future crunch? In fact, the whole reason prices have become so volatile right now is that this supply crunch was not properly anticipated.
The reason why retailers are not "price fixing" is that price fixing involves setting an artificial ceiling on total production; retailers are not in a position to do this, and there is no evidence at all that DRAM makers are doing this either.
> First come first served is a better principle than "surge pricing"
First come first serve must means enterprising individuals would buy as much as they could afford and then immediately relist it on Facebook Marketplace for the actual market rate.
Thinking that retailers could keep RAM prices low and also keep it in stock for you is irrational.
This perspective is pretty silly. If you don't know the price you set it up for auction. The Ebay auction prices in German are in the $400 range for 2x16GB. The retailers aren't particularly expensive. Maybe $10 to $20 more.
>I'd rather reward diligence and personal responsibility - if you monitor market trends, anticipate needs, and act quickly, such as buying RAM ahead of a known upcoming supply crunch, you're rewarded with access at the original price. Rather than passive reliance on wealth to solve problems. First come first served values effort and foresight. Scarcity is managed through time and effort rather than money.
Are you really going to discount the effort made by the manufacturers to produce the product? You know, giving them money is the best way for them to produce more products. A lucrative DRAM market will also make it easier for new competitors to enter the market.
Also, if everyone does what you suggest, then all that will happen is that the price will rise extremely rapidly before the actual supply crunch even happened. That sounds like what is currently happening.
> First come first served is a better principle than "surge pricing".
This is called a price ceiling, and it's a bad idea with a track record of failure and significant harm.
I'd rather pay extra and get what I need with 100% chance than get what I need cheaply with 5% chance and otherwise be forced to go without or buy from scalpers for the same price I would have paid anyways. This is the purpose of prices. So the people who really need it can buy it, and those who are borderline about the purchase decide to opt out.
If you're concerned with wealth inequality or one large buyer cornering the market, there are better ways to address those problem than prices ceilings.