alt Hacker NewsBut AI is next in line as a tool to accelerate this, and it has an even greater impact than social media or troll armies. I think one lever is working towards "enforced conformity." I wrote about some of my thoughts in a blog article[0].
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But social networks is the reason one needs (benefits from) trolls and AI. If you own a traditional media outlet you need somehow to convince people to read/watch it. Ads can help but it’s expensive. LLM can help with creating fake videos but computer graphics was already used for this.
With modern algorithmic social networks you instead can game the feed and even people who would not choose you media will start to see your posts. End even posts they want to see can be flooded with comment trying to convince in whatever is paid for. It’s cheaper than political advertising and not bound by the law.
Before AI it was done by trolls on payroll and now they can either maintain 10x more fake accounts or completely automate fake accounts using AI agents.
People are naturally conform _themselves_ to social expectations. You don't need to enforce anything. If you alter their perception of those expectations you can manipulate them into taking actions under false pretenses. It's a abstract form of lying. It's astroturfing at a "hyperscale."
The problem is this only seems to work best when the technique is used sparingly and the messages are delivered through multiple media avenues simultaneously. I think there's very weak returns particularly when multiple actors use the techniques at the same time in opposition to each other and limited to social media. Once people perceive a social stale mate they either avoid the issue or use their personal experiences to make their decisions.