Good point - its not a previously inexistent mechanism - but AI leverages it even more. A russian troll can put out 10x more content with automation. Genuine counter-movements (e.g. grassroot preferences) might not be as leveraged, causing the system to be more heavily influenced by the clearly pursued goals (which are often malicious)
> Genuine counter-movements (e.g. grassroot preferences) might not be as leveraged
Then that doesn’t seem like a (counter) movement.
There are also many “grass roots movements” that I don’t like and it doesn’t make them “good” just because they’re “grass roots”.
It's not only about efficiency. When AI is utilized, things can become more personal and even more persuasive. If AI psychosis exists, it can be easy for untrained minds to succumb to these schemes.