Big corps ai products have the potential to shape individuals from cradle to grave. Especially as many manage/assist in schooling, are ubiquitous on phones.
So, imagine the case where an early assessment is made of a child, that they are this-or-that type of child, and that therefore they respond more strongly to this-or-that information. Well, then the ai can far more easily steer the child in whatever direction they want. Over a lifetime. Chapters and long story lines, themes, could all play a role to sensitise and predispose individuals into to certain directions.
Yeah, this could be used to help people. But how does one feedback into the type of "help"/guidance one wants?