There are big companies, that are actively doing harmful things to undermine personal computing, in order to farm engagement, attention and show us ads. Phones become more and more locked down, except for very niche products. Many people don't even have a PC any longer, and only have phones, with none of the freedom of personal computing that we enjoy(ed). Only people in the know are able to and willing to put in the effort to run an OS that includes freedom. Trying to help a friend or family member with a computer or phone problem, one will quickly notice the efforts that big tech makes to undermine freedom respecting solutions.