> You don't need any AI for this.

AI accelerates it considerably and with it being pushed everywhere, weaves it into the fabric of most of what you interact with.

If instead of searches you now have AI queries, then everyone gets the same narrative, created by the LLM (or a few different narratives from the few models out there). And the vast majority of people won't know it.

If LLMs become the de-facto source of information by virtue of their ubiquity, then voila, you now have a few large corporations who control the source of information for the vast majority of the population. And unlike cable TV news which I have to go out of my way to sign up and pay for, LLMs are/will be everywhere and available for free (ad-based).

We already know models can be tuned to have biases (see Grok).