if the market is not solving the problem then the natural conclusion is that it is not a problem that needs solving, pretty sad about it that not that many people care about these things.

The opposite is pretty much true when it comes to security I am generally forced to use an apple device since I can be relatively sure that my keys will be safe (not including state sponsored actors, at that point I would have bigger problems).

Now something for the market to actually solve would be poor hardware security in general making locked bootloaders serve no purpose, having strong built-in security at the SOC would diminish the advantages gained with locked down systems and would allow us to have BYOK without compromising on the general populations security.