Even before clicking through, I said to myself "... and it's made by Honda."
I don't know precisely what special sauce they have, but while I've parted with a couple of Hondas over the years due to rust or accessory breakdown (and one, sadly, to a crash; hey, I know the Fit has a reputation as a deathtrap, but it saved my life), I've never had one give me engine trouble.
Their starter has a very iconic sound too; I'm a little surprised marketing has never seemed to catch onto that. You can identify the sound of a Honda starting up in a parking lot.