> Tech optimizes for revealed preference in the moment.

I appreciate the way you distinguish this from actual revealed preference, which I think is key to understanding why what tech is doing is so wrong (and, bluntly, evil) despite it being what "people want". I like the term "revealed impulse" for this distinction.

It's the difference between choosing not to buy a bag of chips at the store or a box of cookies, because you know it'll be a problem and your actual preference is not to eat those things, and having someone leave chips and cookies at your house without your asking, and giving in to the impulse to eat too many of them when you did not want them in the first place.

Example from social media: My "revealed preference" is that I sometimes look at and read comments from shit on my Instagram algo feed. My actual preference is that I have no algo feed, just posts on my "following" tab, or at least that I could default my view to that. But IG's gone out of their way (going so far as disabling deep link shortcuts to the following tab, which used to work) to make sure I don't get any version of my preference.

So I "revealed" that my preference is to look at those algo posts sometimes, but if you gave me the option to use the app to follow the few accounts I care about (local businesses, largely) but never see algo posts at all, ever, I'd hit that toggle and never turn it off. That's my actual preference, despite whatever was "revealed". That other preference isn't "revealed" because it's not even an option.