I've made it a principle to live my life according to certain ideals - one of which is not to play these games/tricks.
I'm doing better than fine.
Have others who cheated done better than me? Sure - some have. Why should I care? I'm a high income earner and I don't need an even wealthier life.
I am not at all an outlier. If you're amongst a crowd that won't value you for not cheating, it's on you to change the crowd you hang out with.
If you don't mind sharing, which country do you live in? I'd imagine the ability to play fairly and still get ahead varies a lot based on local cultures/norms.
Do you have children?
I do. I still subscribe to your ideals or at least mostly follow them. But for lack of playing such games, I saw my children’s opportunities slip away.