The sheer effort going into getting rid of the "bureaucracy" isn't proportional to its "useless"ness, is it? It's not like these companies are a coalition of mom-and-pop shops struggling to keep the light on or something. If the directives are so incredibly useless, then these companies could easily let the people get their way and be happy while they keep chugging along making the same profits. Clearly they don't see that as an option.