Competitiveness at the cost of everything else is right wing. Competitiveness in balance with other interests (like the environment, human rights, ...) is not right wing IMO.

No one wants to be noncompetitive.

Have you ever tried to sell any product on a world market?

Competitiveness is absolutely a real thing, unless you want to build a local autarky.

Was Nokia sunk by right-wing influencers and their buzzwords?