> even if that means they have individual personality
Sadly I think that’s true. People like consistency. Lets them more easily trust. It’s what makes Starbucks and McDonalds so popular even if they aren’t the best options in their category.
I think Medium succeeded at first because it allowed minimal personalization while still signaling to users “this is a legitimate article and not some rando on the web”.
From my point of view, the advantage of those blog platforms is that I don't have to build and maintain my own set of bookmarks. I'm happy to delegate that to the recommendation system.
I think this might be a you problem because both Medium and Substack allowed randoms on the Internet to post from day 1. There aren't any requirements, anyone can do it.