With the EU it kind of is, lobbying is institutionally embedded under the guise of regulating it.

Being the group that first makes a move or at least moves early and sets the 'frame' usually has a massive influence on the outcome. Which is by design since the early EEC days.

See e.g. https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A168... .