Ah, so what you're saying is that they're the Apple of networking gear.

They have always been stuck between prosumer, pro business, and enterprise.

They have tried to go subscription based licensing but that can be conflicting for companies who just want decent reliable network gear in all the above market segments.

I fit in the prosumer category and have about $10,000 in gear and while it's great for my needs I don't see myself ever spending money for network gear subscriptions.

That is fair, though they at least walked back some of those, and self-hosting is still very much a thing if you prefer not to deal with configuring your system through Someone Else's Computer.

They made some good decisions aswell in the recent past, looking at their firewall configuration features (made it zone based).. All in all their eco system is worth it imo and the hardware is actually affordable. On the other hand I had some mikrotik gear in the past which was also really good, the user interface is just not as shiny ;-)

On the Sonos tangent: the hardware is really good! But the software is just staggeringly, aggressively, and proactively terrible. :(

Hear hear!